Ahmedabad: Citizens of Ahmedabad and Gandhinagar can now enjoy the bounty of chemical-free sweet mangoes during the scorching summer heat, right at their doorstep. In Gujarat, farmers cultivating chemical-free mangoes are allowed to sell their produce directly to consumers at affordable prices. The “Kesar Mango Festival 2025” has been organized in Ahmedabad.

Agriculture Minister Raghavji Patel will inaugurate the Mango Festival at Vastrapur Haat in Ahmedabad tomorrow, May 14, 2025. The Kesar Mango Festival will continue until June 13, lasting a full month.

Around 85 stalls have been allotted free of cost to farmer associations, natural farming FPOs, and individual mango growers. This festival is not only a marketplace but also a platform for direct communication and trust-building between urban consumers and rural producers.

By visiting the festival, residents will be able to buy fresh, carbide-free mangoes directly from mango farmers. Mangoes from renowned regions like Talala-Gir, Junagadh, Amreli, Kutch, Valsad, and Navsari will be available for purchase.

The state government is promoting direct-to-consumer sales through initiatives like the Kesar Keri Mahotsav to support mango farmers and encourage the consumption of chemical-free produce.

It is worth noting that Prime Minister Narendra Modi initiated the Kesar Keri Mahotsav in Gujarat in 2007. Since then, the state government has organized this mango festival every summer. During the 2023 edition, citizens of Ahmedabad purchased a record-breaking 2.70 lakh kilograms of mangoes in just one month. DeshGujarat